It doesn’t matter if it is offline or online advertisement:
- TV commercials, radio spots, newspaper ads, direct mail, yellow page listings, billboards, business cards, and brochures
- Search engine optimization, paid search, Google maps, banner ads, blogs, email, social media, press releases, and videos
A huge percentage of consumers go to company websites before making a buying decision. Your website needs to be easy to find and once found it needs to represent your business well. Placing your website URL in all of your advertising media is a best practice for driving qualified traffic to your website and improving the overall effectiveness of your entire marketing campaign. But does your website represent your business well or does it turn people away?
If your website is the hub of your advertising spend it needs to be worthy of being the center of attention.
- Is it designed to represent your business visually?
- Does it enhance your reputation?
- Is it easy to navigate so your prospects and clients can easily find what they are looking for?
- Is the content compelling enough to drive calls to action?
- Is it designed to convert visitors into leads and customers?