The WSI Internet Marketing LifecycleTM
Before placing another ad anywhere for your business, consider our patent-pending approach to successful Internet marketing!
We understand that as a business owner or executive, the quest to increase your business’ profitability can sometimes leave you wondering if you’ve:
- Exhausted every avenue of revenue generation and unsure of how you can attract new customers in your market.
- Wasted dollars on unfocused, poorly targeted advertising efforts in local media
- Receiving a poor return on your marketing efforts.
There is a smarter way to attract new customers and grow your business.
Our patent-pending WSI IM Lifecycle is a unique six-phased approach to Internet marketing that’s proven to generate results. Each phase of the cycle builds upon the previous phase, creating a complete marketing plan for your business that’s targeted and measurable. This means increasing your business’ visibility on the Internet and driving more customers through your “e-doors” to increase sales and ultimately, profitability .
Phase 1: Discovery
The Discovery phase is all about making sure we understand your business before putting a new campaign into motion. During this “first look”, your Internet Marketing Consultant uses a series of proprietary tools and processes such as our WSI WebScan™ to analyze your business and develop its distinctive e-Profile. This will uncover:
- How your current website is positioned (if you already have a website)
- How to improve its performance
- How Internet marketing can be used to enhance (or replace!) your traditional advertising efforts such as TV, radio and print.
Phase 2: Internet Business Analysis (IBA)
Once an e-Profile for your business has been created, your Internet Marketing Consultant will conduct and present an Internet Business Analysis. This includes understanding your:
- Products and services and their unique advantages
- Business objectives & goals
- Current marketing activities
- Target market (who and where)
- Competition (strengths and weaknesses)
All of these details and more are compiled into a customized report, giving you a detailed look at where you stand in the online marketplace and where opportunities exist. The Internet Business Analysis is then used to create customized recommendations designed to increase your online visibility and to generate new leads for your business.
Phase 3: Building the Internet Marketing Campaign
The Internet marketing campaign build phase is where we combine the technologies and techniques needed to deliver the best results for your campaign. Your Internet marketing campaign is built according to your needs and budget; content is added and you review the final design. A detailed timeline of deliverables and action items will be presented at the start of this phase.
Phase 4: Implementation
In the Implementation phase your new Internet marketing campaign is launched on the Internet for the first time and your campaign goes “live”. This is where many website design companies feel their work is done. However, we know the real work is just beginning.
Driving traffic to your website and converting that traffic into leads and customers is of utmost importance. You didn’t invest money in a website so that it can just sit there. We make sure your website is working for you. We measure and test the outcomes.
Phase 5: Measure – Checking Results against Objectives
Far too often business owners spend money on advertising with no way of measuring how effective that advertising is. As the saying goes, you can’t manage what you can’t measure.
Your Internet Marketing Consultant uses the latest Web Analytics tools to:
- Monitor your campaign
- Track where your best leads are coming from
- Determine which pages of your website are the most popular
- Evaluate your online lead conversion rate
These analytics reports will be shared with you so that you know how your campaign is performing and what can be done for even better results.
Phase 6: Manage Results
Once you understand where your best leads are coming from and what kind of sales messages they respond to, you’ll know where to spend your advertising budget most effectively for a healthy Return on Investment.
Don’t forget: throughout every step of the Cycle, your Internet Marketing Consultant is on hand, managing your campaign and supplying you with insightful reports.
Are you ready to try an Internet marketing approach that gets results?
If it’s worth spending money to promote your business then it’s worth having a clearly defined plan for doing so!
Our Internet Solutions Lifecycle allows us to consistently develop and deploy cost-effective marketing campaigns that really work for our clients. It’s an approach that will work for your business too, so contact us today at (866) 615-5080 for your FREE Internet Business Analysis.